In 2018, South Korea spawned Asia’s first and most successful #MeToo movement. But in its wake, a wave of anti-feminism coursed through the country, fuelled by young men who were concerned that, in their hyper-competitive society, women were gaining the upper hand. They take issue with having to complete compulsory military service, which stops them from working for up to two years. They have succeeded in turning feminism into a dirty word, with some women now embarrassed, or even afraid, to use it. But more significantly they got the president to respond to their rallying cries.